OSO/DSO Staff Practice Marketing Tools
Build a brand for your practice.
Looking to reach more consumers? Let the AAO help. We can connect you with easy-to-use marketing materials, such as social media posts, consumer blogs, informational videos, and logos you can use to promote your practice*.
Keep patients and families informed.
Informed patients are successful patients – so the AAO provides a comprehensive patient information library to help you keep your patients up to date on their treatment.
Bullying Bites
Join the AAO in an anti-bullying campaign and influence young people to commit to being part of the solution to help eliminate bullying.
National Orthodontic Health Month
This October, join us in promoting National Orthodontic Health Month and the importance of seeing an AAO orthodontist for treatment. Below are marketing assets your practice can use to answer our most-asked consumer questions.
Tax Refund Season – A Perfect Time to Invest in a Smile That Lasts a Lifetime
The AAO has created resources you can use in social media to help patients take the first step to planning orthodontic treatment. Download ready-to-post graphics and a social media caption that encourage consumers to use tax refund season to kickstart orthodontic treatment.
Straight Answers, Bright Smiles Campaign
Building on the success of the original Science of Smiles campaign, Straight Answers, Bright Smiles takes patient engagement to the next level by answering the most common questions people have about orthodontic treatment. This new series of videos highlights orthodontists as trusted experts and educates patients on the benefits of orthodontic treatment.
Smiles at 7 Day – July 7
This new yearly event is all about reminding parents that age 7 is the perfect time for a child’s first orthodontic check-up, because a healthy smile starts early! Help us spread the word.
Radiation and Dental X-rays
The AAO has created resources to help you educate patients about the safety of dental X-rays. Radiation exposure is extremely low, less than daily background levels, and modern digital technology reduces it even further. These materials highlight why X-rays are essential for diagnosis and treatment planning while reassuring patients of their safety.
National Children’s Dental Health Month
Celebrated annually in February, National Children’s Dental Health Month reminds families to cultivate essential oral health habits in their children, such as brushing twice daily, flossing regularly, and limiting sugary drinks. Starting these habits early lays the foundation for healthy teeth and gums throughout life. Recognizing the link between oral health and good overall health, this month encourages a proactive approach to dental care, ultimately fostering confident smiles and brighter futures for children. Join in the fun by downloading these activities and sharing them with your patients. Let’s make children’s oral health a top priority, one healthy smile at a time!
Milestone Met, Healthy Teeth Set – Visit Specialists at Ages 1, 7 and 15
All children deserve the best start in life, and that includes ensuring they have good oral health. Three dental specialists—the American Academy of Pediatric Dentistry, the American Association of Orthodontists, and the American Association of Oral and Maxillofacial Surgeons—have partnered together to remind you that as your child meets significant life milestones, they also should maintain optimal oral health.
April is National Facial Protection Month
Every April, healthcare organizations unite to raise awareness of National Facial Protection Month – the campaign that encourages the use of safety equipment to prevent sports-related head and face injuries. Founded by the American Association of Oral and Maxillofacial Surgeons and with the support and collaboration of the Academy for Sports Dentistry, the American Academy of Pediatric Dentistry, the American Academy of Pediatrics, and the American Association of Orthodontists, National Facial Protection Month encourages people of all ages to “play it safe” when engaging in collision.
Science of Smiles Campaign
The Science of Smiles is a campaign to inform consumers about orthodontic treatment and the vital role of AAO orthodontists. With expert insights from real orthodontists, this campaign dispels misconceptions and provides a comprehensive understanding of the complex biological process involved in achieving a beautiful, healthy smile. Plus, Digital tools and resources will help promote your practice.
Dentist Referral Resources
Establishing and maintaining a strong referral network is essential for building a thriving orthodontic practice. By partnering with local dentists and pediatric dentists, you create a reliable source of patient referrals while fostering collaborative relationships that benefit both practices. This partnership ensures a steady flow of new patients and enhances the overall patient experience through coordinated care. Our Dentist Referral materials are designed to help you nurture these connections, making it easier to communicate the value of orthodontic treatment and establish long-term referral relationships.
Consumer Information: Tips on Eating Candy with Braces
We know that one of the most frequently searched phrases during orthodontic treatment is, “What candy can I eat with braces?” To help answer this question, we’ve created resources that provide clear tips on what treats are safe and which should be avoided to protect orthodontic appliances.
Below, you’ll find flyers and ready-to-use social media posts and copy, to help spread the word!
Consumer Information: Difference Between an Orthodontist and a Dentist
For consumers, there continues to be ongoing confusion on the different roles between an orthodontist and a dentist. So, the AAO has created marketing resources to help clarify. These materials explain the key differences in education, treatment focus, and scope of patient care, making it easier to understand what sets orthodontists apart.
Below, you’ll find flyers and ready-to-use social media posts to help educate your audience and emphasize the unique expertise of orthodontists!
Consumer Information: Risks of “Mewing” Trend
The latest TikTok trend, Mewing, has sparked a resurgence in curiosity. However, it’s crucial to note that this trend lacks a scientific foundation. The AAO has previously cautioned against the technique. These materials will empower you to inform patients about the exaggerated promises and potential complexities associated with this practice.
Consumer Information: Common Orthodontic Treatments
Celebrate healthy, beautiful smiles all year-round and the benefits of orthodontic treatment. Focus on the importance of good oral health, especially for orthodontic patients and those considering treatment. Below are some marketing resources you can use, including flyers, posters, and social media posts (importance of age 7, adult treatment, treatment options, and not just cosmetic).
Patient Completion: Lifetime of Smiles Certificate
Celebrate the achievement! Your awesome patients have conquered their orthodontic journey. Download and print these certificates in your offices to help capture the moment of the big day with a photo. Spread the excitement online – but don’t forget to get patients’ permission, of course! #SmileMilestone
Blog Posts
Posts on the AAO consumer blog address topics from common online search queries as well as key AAO messaging for the public. Members are welcome to share blog content. Click here to visit the blog.
Social Media
Your patients are on social media – and you should be, too. We provide a full range of images ready for you to share on blogs, Facebook, and other channels.
Video and Media
Video is a powerful way to tell a story. We have produced several informative, entertaining videos you can share.
Logos
Show your patients and your colleagues you are part of the AAO. Download official logos to build credibility with your promotional items.
Member Logos – All Black
Member Logos – Color
Member Logos – White / Reverse
*The marketing assets available to AAO members are intended for the use of AAO members only. All information and materials are provided “as is”, with no guarantee of completeness, accuracy, timeliness, or of the results obtained from the use of these materials. Any member accessing or using these materials is responsible for ensuring compliance with local, state, and federal regulations. These materials may be subject to copyright laws, advertising laws, and other federal and jurisdiction specific laws. They are produced in English only. No dubbing, voiceovers, or other alterations are permitted. The user is responsible for any translations or subtitles, including any errors or omissions resulting from any such translations or subtitles. AAO is not responsible for any errors or omissions, and under no circumstances will AAO be liable for any direct, indirect, incidental, consequential, special, or exemplary damages resulting from the use thereof. By using any of these materials, you acknowledge and agree to abide by the terms herein and agree to indemnify and hold AAO harmless from and against any and all claims of damages arising from your use of these materials.
